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Purpose & Profit Program

For creative entrepreneurs that want to make money, do good and be happy

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Whether you're a budding entrepreneur or freelancer, this groundbreaking online course will help you build a sustainable business without sacrificing your happiness.

If you've ever thought that entrepreneurship was only for hard-nosed business people then this is the program for you. We want to help you realise that you can do business on your own terms. We'll help you tap in to the passion and motivation to create something that makes you money, creates a positive impact in the world and makes you happy.

Most startup programs only focus on the innovation process and forget about the person behind the startup. If you're like us the money isn't your only motivator and you don't believe in startup success at all costs. This program blends our combined 30 years of experience in building innovative businesses with our unique approach to connecting people with their purpose.

Whatever your idea, in just 12 lessons you'll learn a unique framework that will help you align the business you want to create with who you really are.


"This course was incredible. It genuinely helped me learn so much about myself and actually launch the landing page of my startup in 4 weeks!"

Justin Shields (USA)

Stop floundering and getting overwhelmed with the tsunami of content and advice on the web and enrol in this simple program to learn the path from passion to profits. Thousands of others have taken this important step before, now it's your turn. Be part of the movement to make business a force for good.

Guided every step of the way by Laurence McCahill & Carlos Saba, the founders of The Happy Startup School, this is a powerful course that will help you find entrepreneurial happiness in no time.

This program also comes with 6 months access to our Happy Startup online community (worth £174). The community is hosted on the Mighty Networks platform and you'll get an invite as soon as you enrol. There is both a web app and native app that you can use to contact Laurence & Carlos directly.

"I found the course absolutely brilliant, it has really helped me to focus on getting the vision of the business clear so that I can communicate it to others and get it out there."

Finbarr Pyne (Ireland)

Welcome to the course

Your Instructors


Laurence and Carlos
Laurence and Carlos

We're accidental business owner who drifted into entrepreneurship without any qualifications or permission to do so. We never went to business school and we never had any training in finances and management. However, we developed a set of skills that were in demand and we ended up getting more work than we could handle. That meant we needed to employ people to help us do the work.

Business started out as effortless and a joy but as our headcount grew it became more stressful and challenging. That's because we never really had a vision for the business (and our places in it).

We wish we'd had a program like this to help us get clear about the kind of business we wanted to create and the real value of the work we did. We'd have avoided years of fumbling around and would have spent more time and energy on the things that really mattered.

This course is a way to share the knowledge and experience that we've accumulated over the past 15 years working with hundreds of entrepreneurs. It's the business education that we wished we'd had. One that excites and inspires while creating focus and clarity.

We want to help you build a business that isn't just financially sustainable but also one that feeds your soul. Our mission is to help you and other creative entrepreneurs make money, do good and be happy.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
You have lifetime access to the course materials.
Is this course just for online businesses?
Not at all. This course will help you find clarity and take the next step no matter what your idea is. Whether it's a shop, service or product, this will give you that clear path to getting your startup off the ground.
I don't have a clear idea to work with. Is that a problem?
No. We're confident modules 1 & 2 will help to unlock your passion and creativity and narrow down any ideas you may have. Enrolment to the course includes 6 month's access to our online community (worth £174). The community is hosted on the Mighty Networks platform and you'll get an invite as soon as you enrol. There is both a web app and native app that you can use to engage with other members and course alumni. Hearing their stories will no doubt spark ideas. Two of our past students who'd never met before ended up co-founding an idea together!
Can I connect with other students?
Enrolment to the course includes 6 month's access to our online community (worth £174). The community is hosted on the Mighty Networks platform and you'll get an invite as soon as you enrol. There is both a web app and native app that you can use to connect with other students and alumni directly.
Is this program something I can manage alongside a full time job?
We get asked this a lot. 90% of the 1000+ students who have come through the course manage successful careers alongside their side hustle. We’ve worked hard to ensure that the classes can be completed with the busiest of schedules. A level of commitment is required though and so we recommend doing a module a week so that you can launch your idea in 4 weeks.
Will I have access to advice from Laurence & Carlos?
Enrolment to the course includes 6 month's access to our online community (worth £174). The community is hosted on Mighty Networks platform and you'll get an invite as soon as you enrol. There is both a web app and native app that you can use to contact Laurence & Carlos directly.
What happens after the course is finished?
Don't worry you won't be left on your own! This offer includes 6 months membership to The Happy Startup School online community (worth £174) where you'll get access to practical resources and a tribe of collaborators to keep the momentum going. The community is hosted on the Mighty Networks platform and you'll get an invite as soon as you enrol. There is both a web app and native app that you can use to connect with other students and alumni directly.
What’s your refund policy?
Once you've completed the course we also offer a 100% study guarantee. This means if you haven't met the learning goals we set out for you we'll personally create the resources necessary for you to achieve them.

Get started now!